Most big Instagrammers use Adobe Lightroom to edit their photos on their computers, but the same application is available on the phone. Adobe Lightroom is an all-inclusive application that allows users to edit anything from basic edits such as “Exposure” and “Contrast” to advanced editing like “Tone Curve”, “Split Toning”, “Dehaze” and “Lens Correction”.
PicMonkey is an ideal solution for companies that want to add branded elements to their photos. The app lets you customise your colour palette, store branded fonts, and keep your logo on file to overlay on images. One of the major downsides to PicMonkey when compared to others on this list is its price. PicMonkey is available for $5.99 per month for a basic plan and $9.99 per month for a pro plan, making it one of the more expensive options in this section of our guide. But the rave reviews from users may make it worthy of trying out. PicMonkey is available for iOS and Android, and is available on desktop via a Chrome extension.
Openshot is entirely open source, which makes it one of the best video editing software that is accessible. It may remind some Mac users a little of iMovie with its easy to use drag and drop interface. However, Openshot packs more features than iMovie, including unlimited layers and audio mixing. This free editor strikes a nice balance between advanced features and a simple interface. It also allows real-time previews when you create transitions between clips.
Command is an Instagram dashboard that helps brands better understand their Instagram users and stats so they can post at the right times and about the right topics. Their “Report Card” feature provides personalised recommendations for how to improve your account performance, and the app also finds trending hashtags within your industry so you can incorporate them into content and boost engagement. For people who prefer to access analytics on a desktop, that isn’t an option with Command; the app is limited to iOS only. Command is specifically for Instagram, and its basic features are free. For advanced analytics, users will need to upgrade to a paid account for $10 per month.
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Video Editor – Editing Studio is an iOS-only, easy-to-use video editor with options that let you add filters to video, play with speeds, crop videos, and add music and voice overs. A free version comes with basic features, while adding text titles, transitions, and other finishing touches are available as in-app purchases. The biggest differentiator Video Editor – Editing Studio brings to the table is its usability; it’s one of the easiest video editors to navigate, even for those who aren’t familiar with video software. What’s the downside? If you figure it out, let us know.
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Afterlight 2 is a photo editing app that takes photo filtering to the next level. Their ever-growing library of natural filters amplifies Instagram’s existing suite of options, helping you add extra polish to your images. As an added bonus, the app even lets you create your own filters to give your photos a consistent style that’s different from anyone else; play with your image hue, saturation and lightness, and overlay textures and effects to achieve the exact look you want. This affordable app is $2.99 and is currently ranked #2 app in the iTunes Photo and Video category – and for good reason. The only downside we can find is that it’s limited to iOS only, so Android users will have to find another option.
Every button and item has a description under it which makes Photo Editor one of the easiest and most user-friendly apps. It also has many unique features that other apps don’t offer. “Focus” will recreate bokeh shots with a blurry background, “Blemish” will help users get rid of unwanted spots in the photos and “Whiten” can help whiten teeth with one easy swipe.
Wave has also become incredibly popular with the Instagram content creators of today. With Wave, you can get your videos online in minutes and make square videos that are ideal for Instagram. There are all kinds of stylish text effects to choose from, and you can even choose from over 200 million videos on virtually any topic if you don’t have your own clip but wish to practice.
Game-changing video giant GoPro has a video editing tool they created specifically for users to edit GoPro-style videos. The tool helps you amp up your video’s energy by syncing it to music with just a few clicks. The app also adds graphs and gauges to your videos to display height and speed as an overlay graphic. If your brand is high intensity and your videos often feature stunts, this app is perfect for you. However, since Quik was created specifically for GoPro use cases, its editing options are pretty basic. Still, they’re easy to apply and free, making this app a win in our book. Quik is available for iOS and Android, and as a desktop application.
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Stop motion video can be a fun and engaging way to show off your products or create a flat-lay video, but it is also notoriously time-consuming to produce. LifeLapse uses ghosted image overlay tools so you can line up a series of photos to create a perfect sense of motion. Once you’ve added and adjusted your photos, the app stitches them into a video, with the option to add royalty-free music.