When Instagram launched its video sharing feature, users posted more than 5 million videos in just 24 hours. Since then, 41% of marketers have used video on Instagram, and of those marketers, 78% found it to be an effective strategy. Whether you’re using video in posts or Stories, video is a powerful media you should be leveraging to boost your Instagram ROI. Here are a few tools you can use to do just that.
Video Editor – Editing Studio is an iOS-only, easy-to-use video editor with options that let you add filters to video, play with speeds, crop videos, and add music and voice overs. A free version comes with basic features, while adding text titles, transitions, and other finishing touches are available as in-app purchases. The biggest differentiator Video Editor – Editing Studio brings to the table is its usability; it’s one of the easiest video editors to navigate, even for those who aren’t familiar with video software. What’s the downside? If you figure it out, let us know.
Command is an Instagram app that provides a host of unique metrics. It provides an intuitive experience thanks to easy-to-read graphs and charts as well as a “Report Card” that grades everything from your followers count to your photo orientation. You’ll also get access to hashtag and caption recommendations, and even suggested influencers to work with.
PicMonkey is an ideal solution for companies that want to add branded elements to their photos. The app lets you customise your colour palette, store branded fonts, and keep your logo on file to overlay on images. One of the major downsides to PicMonkey when compared to others on this list is its price. PicMonkey is available for $5.99 per month for a basic plan and $9.99 per month for a pro plan, making it one of the more expensive options in this section of our guide. But the rave reviews from users may make it worthy of trying out. PicMonkey is available for iOS and Android, and is available on desktop via a Chrome extension.
DaVinci Resolve is arguably the most advanced video editor on the list. While it has many professional video features, its interfaces remain intuitive. Alongside video slicing and trimming you can master audio and correct color. You can also use it to add 2D and 3D titles to your video. If you just want to trim and upload your videos, the rich feature set of DaVinci Resolve may be too extensive. However, if your video project is a little more advanced, the free version of this software is hard to beat.
HitFilm Express is one of the more professional video editors to make the list. It contains all the features you would expect from a basic editor (splicing, trimming, and audio editing) plus much more. While some users may find HitFilm a little advanced, it’s certainly one of the best all round free video editors out there. The free package includes over 180 special effects.
With more than 1 billion monthly users – 500 million of which are on the app every day – Instagram is one of the most popular social media platforms in the world, second only to Facebook when it comes to engagement. And it’s not just consumers who are using the platform to share content; of the top 100 brands around the globe, 90% have an active presence on Instagram. Those brands are using Instagram to post photos and videos, build brand awareness, and sell products and services.
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Most big Instagrammers use Adobe Lightroom to edit their photos on their computers, but the same application is available on the phone. Adobe Lightroom is an all-inclusive application that allows users to edit anything from basic edits such as “Exposure” and “Contrast” to advanced editing like “Tone Curve”, “Split Toning”, “Dehaze” and “Lens Correction”.
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If you shoot for Instagram using a GoPro camera, the GoPro app will make your life much easier. While capturing footage, you can use your photo to adjust the video or time-lapse settings and get a clear preview of your shot. Once your video is recorded, you can do your editing right in the GoPro app, from trimming and combining clips to adding slow motion to using filters and stickers. The app will also compile the best moments from your recent footage (selected by an algorithm) into QuikStories that you can share directly to Instagram.
There’s no denying the power of Instagram to capture an audience and drive them to act – so why not make the most of this social media channel? To make it easy to up your Instagram game, we’ve included our favourite 25 apps for Instagram in a single post. Leverage these apps to make your images and videos shine, and to make your posting and analytics easier than ever before.
Focalmark is a great new app that serves as an Instagram hashtag generator that will help you find best 30 hashtags for your category within a few seconds. All you need to do is select a few items that describe your posts like “Wilderness”, “Landscape”, “Pacific Northwest” and the app will generate 30 hashtags that users can copy/paste into their captions or comments.
Freemake is a free video converter that can modify and convert videos, extract audio from video clips, and embed videos to websites. Simple and fast, Freemake can be used to convert video clips to be played on various mobile devices and gadgets. The software can convert videos between more than 500 video file formats and supports multiple audio and image file formats for creating slideshows and video clips.
Creative software giant Adobe is known for leading the photo editing space, so it’s no surprise their free image editing app, Aviary, is a hit with iOS and Android users alike. Aviary puts professional-grade photo editing features in the hands of Instagrammers everywhere. Their app is stocked with a variety of overlays, effects, frames, stickers, and more, allowing creatives to put their personal touch on their photos before posting. The coolest part of the app is their in-product tutorials; the app features a curated collection of beautiful photos, complete with step-by-step instructions users can follow to achieve those same effects. However, some users have expressed frustration with the in-app ads that promote other Adobe products. If you’re bothered by ads, you may want to seek out a paid, ad-free photo editor. How to Film + Edit on Your Smartphone | TECH TALK
Create the gifs of your dreams with GIPHY Cam, an app that lets you capture and embellish gifs to your heart’s content. Simply record a gif, add effects (moustaches, googly eyes, and other oddball add-ons available) and export your gif for social media sharing. The downside to this app is its functionality is limited to gifs only, but GIPHY Cam is like a specialty ramen restaurant – you know it’s good because it’s the only thing they do. GIPHY Cam is available for free on iOS and Android.
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Quick note: An Instagram video downloader can be used to store videos, or simply repost videos within Instagram (or other social networks). Typically, blasting out clips from a previous night’s performance can be really helpful for fans and followers. You might want to keep a collection as well. For other uses, reposting videos shouldn’t be done without contacting the copyright owner. Now, on with the review!
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