Iconosquare is an Instagram (and Facebook) analytics web app that lets users measure impressions, track follower demographics (location, language, and more), and learn about when their audience is online to boost visibility. It also tracks all the basics – comments, views, likes, etc. – to give a baseline for how each individual post performs. While its analytics capabilities are robust, it doesn’t integrate with Twitter, LinkedIn, Google+ or other popular platforms. Iconosquare starts at $29 per month, but large agencies managing multiple client accounts should contact Iconosquare’s sales team for a custom quote.
Plann is an all-inclusive Instagram planning and scheduling tool available for both iOS and Android. Plann lets you schedule regular posts, but also lets you manage Stories – something other tools on this list can’t do yet. Its most unique feature is its drag-and-drop feed feature, which allows you to curate a beautiful image grid. Using this functionality, users can upload images and see how they’ll lay out in their feed to optimise the look of their profile. However, as Plann is exclusively for Instagram, if you’re managing multiple social accounts, you’ll have to bounce between a couple of different scheduling apps. Still, this iOS- and Android-friendly app is perfect for users who want to create the most stunning Instagram feed with the least amount of effort. To top it off, it’s also affordable. Single user plans are free, with their most robust plan costing only $12 per month.
Good old iMovie comes baked into Mac OS. Like most native Mac apps, this video editor is very intuitive to use. It features a drag and drop interface. Mac users can use iMovie as a playground for learning the basics of video editing. Once you are up to speed, you may find that alternative video editing software in this list may better suit your needs.
PicMonkey is an ideal solution for companies that want to add branded elements to their photos. The app lets you customise your colour palette, store branded fonts, and keep your logo on file to overlay on images. One of the major downsides to PicMonkey when compared to others on this list is its price. PicMonkey is available for $5.99 per month for a basic plan and $9.99 per month for a pro plan, making it one of the more expensive options in this section of our guide. But the rave reviews from users may make it worthy of trying out. PicMonkey is available for iOS and Android, and is available on desktop via a Chrome extension.
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Game-changing video giant GoPro has a video editing tool they created specifically for users to edit GoPro-style videos. The tool helps you amp up your video’s energy by syncing it to music with just a few clicks. The app also adds graphs and gauges to your videos to display height and speed as an overlay graphic. If your brand is high intensity and your videos often feature stunts, this app is perfect for you. However, since Quik was created specifically for GoPro use cases, its editing options are pretty basic. Still, they’re easy to apply and free, making this app a win in our book. Quik is available for iOS and Android, and as a desktop application.
You can’t beat Canva’s all-inclusive set of features. Whether you’re looking to edit photos, leverage their huge collection of stock photography, or create an infographic that will pop off the screen, you can do it all on this platform. Most of that functionality is available for free on all devices (including desktop), which is why it ranks #1 on our list of photo editing apps for Instagram.
You can edit every individual video or photo and add text, change the layout, rotate, duration, trim, crop and split. All of these effects make a very professional looking video when done right. After adjusting every frame you can change the overall duration of the whole video, adjust when the music starts, add filters, change palette and turn outro off/on.
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