Command is an Instagram dashboard that helps brands better understand their Instagram users and stats so they can post at the right times and about the right topics. Their “Report Card” feature provides personalised recommendations for how to improve your account performance, and the app also finds trending hashtags within your industry so you can incorporate them into content and boost engagement. For people who prefer to access analytics on a desktop, that isn’t an option with Command; the app is limited to iOS only. Command is specifically for Instagram, and its basic features are free. For advanced analytics, users will need to upgrade to a paid account for $10 per month.
InShot is an iOS- and Android-friendly video editor that lets you add music, effects, voice overs, emojis, and text to your videos. You can also play with video speed, merge multiple videos together, and cut, split and trim videos. The app is perfect for editing videos for Instagram posts, IGVT and Stories, as well as videos for other platforms like Facebook, Twitter, and YouTube. The baseline app is free, and in-app purchases are available for users to buy special effects and premium features. However, a few users have experienced technical glitches and frustrations when adding text and other features to their videos, so consider trying the free version before paying for extra features.
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Many video apps for Instagram on this list come with cool features, but InShot is a solid app that provides all the basic capabilities you need to edit and enhance video – and it does so in a clean, simple, easy-to-use interface, making it ideal for first-timers. And since it’s available on iOS and Android, it can be used across a team without compatibility issues.
Instagram only supported 1:1 images and videos and automatically cropped if it doesn’t fit. This didn’t quite work for long and they introduced a portrait mode with a 4:5 aspect ratio for pictures and videos. Youcut lets you crop videos for Instagram in both square and portrait mode but also has a few more crop sizes for Youtube, TikTok(previously Musical.ly), and various cinema ratios.
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Hype Type is an animated text video app that allows users to animate text on top of video – a perfect combination for Instagram since some users watch videos without sound. While this app only features typography motion graphics, it does so better than most of the competition, making it a great staple in your Instagram toolbox. Hype Type is free on iOS and Android for the basic version; premium text styles and animations can be purchased in the app.
This app comes equipped with functions like touch focus, exposure, macro, selfie flash, horizon stabilizer, and more. Editing tools like clarity and auto adjust will enhance your finished photos with one click. You can also use this app to change your ISO and shutter speed on your iPhone like a professional camera would, but it’s an extra paid feature.
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VivaVideo is one of the most popular free editing products around and allows you to make professional-style video stories within moments. There are hundreds of special effects including filters and stickers available, with the app having been used by more than 200 million people around the world. New features are constantly being added to the software to enhance the editing experience further and optimize performance.
Another option offering a host of benefits to the Instagram users of today is HippoVideo. With this Instagram story video editor, you can trim clips, add text, use emojis and import videos from anywhere. The advanced edit facilities available to you enable you to add as many video and audio tracks as you need and include intro and end cards into your work. Hippo Video even tells you how your video is performing and how many views it has received, allowing you to protect videos with passwords.
Another free Instagram-owned app, Hyperlapse is a simple app that lets you record time lapse videos and play with your video speed. The app features built in stabilisation, so when you shoot a video while jumping, running or riding in a car, the app will automatically smooth out your video in a way that was previously only possible with a tripod. Like some of the others on this list, Hyperlapse’s functionality is minimal, but it’s so great at these few features, it deserves a spot on our list. The major downside is that right now, Hyperlapse is only available on iOS.
PicMonkey is an ideal solution for companies that want to add branded elements to their photos. The app lets you customise your colour palette, store branded fonts, and keep your logo on file to overlay on images. One of the major downsides to PicMonkey when compared to others on this list is its price. PicMonkey is available for $5.99 per month for a basic plan and $9.99 per month for a pro plan, making it one of the more expensive options in this section of our guide. But the rave reviews from users may make it worthy of trying out. PicMonkey is available for iOS and Android, and is available on desktop via a Chrome extension.
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Kapwing helps you create exciting Instagram videos within just a few clicks, and you don’t need to worry about long-winded tutorials, passwords or installing anything when you want to make the most of its features. The software will work on all operating systems, your computer and your smartphone. More and more people are choosing Kapwing when they want to edit videos, images and GIFs online.
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