Command is an Instagram dashboard that helps brands better understand their Instagram users and stats so they can post at the right times and about the right topics. Their “Report Card” feature provides personalised recommendations for how to improve your account performance, and the app also finds trending hashtags within your industry so you can incorporate them into content and boost engagement. For people who prefer to access analytics on a desktop, that isn’t an option with Command; the app is limited to iOS only. Command is specifically for Instagram, and its basic features are free. For advanced analytics, users will need to upgrade to a paid account for $10 per month.
This analytics app has all its bases covered. Its robust insights include audience demographics, reporting, macro-level statistics about the performance of an entire account, and micro-level information about each individual post. And for $29 per month, it’s also one of the more affordable analytics tools out there. We also love that it integrates with Facebook – who doesn’t love two tools for the price of one?
Sprout Social is a multi-platform social scheduling tool that lets users schedule Instagram posts, watch hashtags, manage comments, and run reporting. The tool comes with an asset library feature, letting brands store commonly used assets to create consistency between posts. The app recently launched Instagram publishing, allowing brands to schedule posts in the platform and push them to Instagram automatically. Sprout Social has it all – and it’s priced accordingly. Monthly plans start at $99 per user and can exceed $200 per user, making this platform best for large companies managing lots of different accounts across a team. The app is available online as a web app and as iOS and Android mobile apps.
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Later is a scheduling platform created specifically for Instagram that comes with a whole suite of extra features. Not only can you schedule posts, but you can collect user-generated content, track hashtags, create shoppable posts, and analyse your performance. The app is also an official Instagram partner and uses their API to import photos, making it a highly secure option for companies concerned with the security of their social accounts. However, Later is not an automated tool; since it’s a web-based app (and because Instagram only allows users to post via the mobile app), later sends you a notification when it’s time to post, at which point users have to take the post live themselves. It’s an extra step that might be worth it to take advantage of the rest of their features. Later is free for individuals, but can cost up to $49 per month for large companies.
Iconosquare is an Instagram (and Facebook) analytics web app that lets users measure impressions, track follower demographics (location, language, and more), and learn about when their audience is online to boost visibility. It also tracks all the basics – comments, views, likes, etc. – to give a baseline for how each individual post performs. While its analytics capabilities are robust, it doesn’t integrate with Twitter, LinkedIn, Google+ or other popular platforms. Iconosquare starts at $29 per month, but large agencies managing multiple client accounts should contact Iconosquare’s sales team for a custom quote.
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