Freemake is a free video converter that can modify and convert videos, extract audio from video clips, and embed videos to websites. Simple and fast, Freemake can be used to convert video clips to be played on various mobile devices and gadgets. The software can convert videos between more than 500 video file formats and supports multiple audio and image file formats for creating slideshows and video clips.
Buffer is a free social media scheduling app that integrates with Instagram and a number of other popular social platforms. This app lets you automatically post single images, and sends reminders so you can manually post videos and multiple image-posts. As an added bonus, the app automatically identifies which of your posts perform well so you can optimise your feed. The biggest downside to Buffer is its price point. While it’s free for individuals, the app costs up to $399 per month for large brands who want to manage several accounts and users. Buffer is available as a web, iOS and Android app.
Stop motion video can be a fun and engaging way to show off your products or create a flat-lay video, but it is also notoriously time-consuming to produce. LifeLapse uses ghosted image overlay tools so you can line up a series of photos to create a perfect sense of motion. Once you’ve added and adjusted your photos, the app stitches them into a video, with the option to add royalty-free music.
I hate to rain on the parade, but vertical video is a becoming increasingly popular and is here to stay. Very soon you will be looking for apps that let you edit those vertical vids instead of cropping them. It doesn’t matter if you love it or you hate it. If you want to maximize your advertising dollar consider embrace the power and popularity of vertical videos.
Canva is a social media image powerhouse that lets you create custom images for most major social platforms. For the most part, Canva is your average photo editing tool, but the app’s most unique quality is its beautiful graphs. For brands who want to create infographic-style graphics for social media posts, you can leverage Canva’s extensive and beautiful collection of flow charts, diagrams, maps, and more. The app also comes with a collection of stock photos you can use as a foundation for your Instagram posts. Canva has been available on iOS and web for a while, and just recently launched an Android version of the app. It’s free to access Canva’s basic features, but its major drawback is its price for bonus features. To collaborate with coworkers, upload custom fonts, and access other business-class features, Canva will cost $12.95 per month per team member.
Created by Instagram, the Boomerang app captures micro-moments, turning them into looping videos you can share on Instagram and other platforms. The app works by taking a burst of 10 photos and turning them into a single (and fun) mini video. The big downside to Boomerang is you can’t create a Boomerang video from existing video footage; you have to capture the moment in the Boomerang app itself to export it as a mini video. Boomerang is free and available on iOS and Android.
You can edit every individual video or photo and add text, change the layout, rotate, duration, trim, crop and split. All of these effects make a very professional looking video when done right. After adjusting every frame you can change the overall duration of the whole video, adjust when the music starts, add filters, change palette and turn outro off/on.
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