HitFilm Express is one of the more professional video editors to make the list. It contains all the features you would expect from a basic editor (splicing, trimming, and audio editing) plus much more. While some users may find HitFilm a little advanced, it’s certainly one of the best all round free video editors out there. The free package includes over 180 special effects.
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Clips is a free Apple-made app that makes videos more fun. Easily add filters, emojis, and branded stickers from popular movies and TV shows to your videos. You can even take your videos out of this world and transport yourself into a new scene with 360-degree backgrounds. Add drama, humour, wit or intensity to your video with this app’s suite of special features. As a downside, Clips is only available on iOS, but it is free to iPhone and iPad users.
That’s right, YouTube! Or YouTube Capture, if you’re on iOS. (Android users can do the same within the base YouTube app.) YouTube Capture offers YouTube’s own mobile recording and editing features, with no limit to the amount of clips you can use or the time your video can run. Thanks to its integration with the YouTube platform, it also offers access to a massive free audio library, and allows you to quickly and easily edit and post your video to YouTube, Instagram and more.
Good old iMovie comes baked into Mac OS. Like most native Mac apps, this video editor is very intuitive to use. It features a drag and drop interface. Mac users can use iMovie as a playground for learning the basics of video editing. Once you are up to speed, you may find that alternative video editing software in this list may better suit your needs.
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Instagrammers “like” more than 4.2 billion posts each and every day, but you wouldn’t know it were it not for the power of analytics. If you’re only focused on taking beautiful photos and videos and not watching how they perform, you’re missing out on a huge opportunity to optimise your Instagram’s performance. Consider adding one of these 3 analytics apps to your Instagram suite to track and improve your success over time.
Magisto takes raw footage, the user’s choice of video style (of which there are many) and a choice of music. The resulting output clearly works well, because Magisto has earned smashing ratings on both the Play Store and App Store, as well as multiple “Best Of” and “Editors’ Choice” awards. Use Magisto for some of the best and easiest in quick video creation.
Hootsuite’s scheduling platform has an analytics arm to track trends across your Instagram, Twitter, and Facebook accounts. The platform provides real-time analytics about posts and audience interaction to help you and your team optimise your feed. You can also track who on your team responds to custom inquiries to learn which customer service reps are doing a great job, and who could use a little more training. While its features are robust, some users report having a hard time learning Hootsuite’s interface, so prepare for a bit of a learning curve if you select this tool. Hootsuite Analytics comes with the platform’s scheduling tool, so this feature is included in the baseline Hootsuite price of $129 per month. Hootsuite is available as a web app and for iOS and Android.
Kapwing helps you create exciting Instagram videos within just a few clicks, and you don’t need to worry about long-winded tutorials, passwords or installing anything when you want to make the most of its features. The software will work on all operating systems, your computer and your smartphone. More and more people are choosing Kapwing when they want to edit videos, images and GIFs online.
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