Command is an Instagram dashboard that helps brands better understand their Instagram users and stats so they can post at the right times and about the right topics. Their “Report Card” feature provides personalised recommendations for how to improve your account performance, and the app also finds trending hashtags within your industry so you can incorporate them into content and boost engagement. For people who prefer to access analytics on a desktop, that isn’t an option with Command; the app is limited to iOS only. Command is specifically for Instagram, and its basic features are free. For advanced analytics, users will need to upgrade to a paid account for $10 per month.
Adobe makes a second appearance on our list with Photoshop Express, a mobile-friendly, scaled-down version of their popular photo editing software, Photoshop. This iOS and Android app lets you edit photos, add text, play with image colours, watermark images, and create collages all in one place. Users also report it being easy to use if you’re already familiar with Adobe’s products. However, there’s a downside for non-Adobe users. The app is free, but to access premium features, you have to have a paid Adobe account and login. Even so, its free features are worth a download.
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