Canva is a social media image powerhouse that lets you create custom images for most major social platforms. For the most part, Canva is your average photo editing tool, but the app’s most unique quality is its beautiful graphs. For brands who want to create infographic-style graphics for social media posts, you can leverage Canva’s extensive and beautiful collection of flow charts, diagrams, maps, and more. The app also comes with a collection of stock photos you can use as a foundation for your Instagram posts. Canva has been available on iOS and web for a while, and just recently launched an Android version of the app. It’s free to access Canva’s basic features, but its major drawback is its price for bonus features. To collaborate with coworkers, upload custom fonts, and access other business-class features, Canva will cost $12.95 per month per team member.
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This slick video editing tool is great for marketers, publishers, individuals and agencies alike. With support for video stabilization, team collaboration, and much more this software is best in class for many different reasons. Users praise this video editing software for it’s amazing customer service, UX, value for money, and of course it’s features.
Kapwing helps you create exciting Instagram videos within just a few clicks, and you don’t need to worry about long-winded tutorials, passwords or installing anything when you want to make the most of its features. The software will work on all operating systems, your computer and your smartphone. More and more people are choosing Kapwing when they want to edit videos, images and GIFs online.
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This is one of the best Instagram apps out there for video editing, mainly because it’s so comprehensive. You can trim, cut, split, merge, and crop video clips; adjust settings like brightness and saturation; add music; adjust video speed; flip and rotate; and add text and stickers. If you regularly edit videos on your phone, this is a great option with plenty of features.
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Hootsuite’s scheduling platform has an analytics arm to track trends across your Instagram, Twitter, and Facebook accounts. The platform provides real-time analytics about posts and audience interaction to help you and your team optimise your feed. You can also track who on your team responds to custom inquiries to learn which customer service reps are doing a great job, and who could use a little more training. While its features are robust, some users report having a hard time learning Hootsuite’s interface, so prepare for a bit of a learning curve if you select this tool. Hootsuite Analytics comes with the platform’s scheduling tool, so this feature is included in the baseline Hootsuite price of $129 per month. Hootsuite is available as a web app and for iOS and Android.
Hype Type is an animated text video app that allows users to animate text on top of video – a perfect combination for Instagram since some users watch videos without sound. While this app only features typography motion graphics, it does so better than most of the competition, making it a great staple in your Instagram toolbox. Hype Type is free on iOS and Android for the basic version; premium text styles and animations can be purchased in the app.
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Iconosquare is an Instagram (and Facebook) analytics web app that lets users measure impressions, track follower demographics (location, language, and more), and learn about when their audience is online to boost visibility. It also tracks all the basics – comments, views, likes, etc. – to give a baseline for how each individual post performs. While its analytics capabilities are robust, it doesn’t integrate with Twitter, LinkedIn, Google+ or other popular platforms. Iconosquare starts at $29 per month, but large agencies managing multiple client accounts should contact Iconosquare’s sales team for a custom quote.
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