HitFilm Express is one of the more professional video editors to make the list. It contains all the features you would expect from a basic editor (splicing, trimming, and audio editing) plus much more. While some users may find HitFilm a little advanced, it’s certainly one of the best all round free video editors out there. The free package includes over 180 special effects.
Create the gifs of your dreams with GIPHY Cam, an app that lets you capture and embellish gifs to your heart’s content. Simply record a gif, add effects (moustaches, googly eyes, and other oddball add-ons available) and export your gif for social media sharing. The downside to this app is its functionality is limited to gifs only, but GIPHY Cam is like a specialty ramen restaurant – you know it’s good because it’s the only thing they do. GIPHY Cam is available for free on iOS and Android.
Quick note: An Instagram video downloader can be used to store videos, or simply repost videos within Instagram (or other social networks). Typically, blasting out clips from a previous night’s performance can be really helpful for fans and followers. You might want to keep a collection as well. For other uses, reposting videos shouldn’t be done without contacting the copyright owner. Now, on with the review!
Created by Instagram, the Boomerang app captures micro-moments, turning them into looping videos you can share on Instagram and other platforms. The app works by taking a burst of 10 photos and turning them into a single (and fun) mini video. The big downside to Boomerang is you can’t create a Boomerang video from existing video footage; you have to capture the moment in the Boomerang app itself to export it as a mini video. Boomerang is free and available on iOS and Android.
Hype Type is an animated text video app that allows users to animate text on top of video – a perfect combination for Instagram since some users watch videos without sound. While this app only features typography motion graphics, it does so better than most of the competition, making it a great staple in your Instagram toolbox. Hype Type is free on iOS and Android for the basic version; premium text styles and animations can be purchased in the app.
Combine your photos with Adobe’s layouts and fonts to create creative graphics perfect for sharing on Instagram. If you’re lacking photos of your own, you can also select from thousands of free images directly within this Instagram app. You can also create graphics that incorporate no photos at all for an eye-catching way to share text-based posts on a visual social network.
Most big Instagrammers use Adobe Lightroom to edit their photos on their computers, but the same application is available on the phone. Adobe Lightroom is an all-inclusive application that allows users to edit anything from basic edits such as “Exposure” and “Contrast” to advanced editing like “Tone Curve”, “Split Toning”, “Dehaze” and “Lens Correction”.
Hootsuite’s scheduling platform has an analytics arm to track trends across your Instagram, Twitter, and Facebook accounts. The platform provides real-time analytics about posts and audience interaction to help you and your team optimise your feed. You can also track who on your team responds to custom inquiries to learn which customer service reps are doing a great job, and who could use a little more training. While its features are robust, some users report having a hard time learning Hootsuite’s interface, so prepare for a bit of a learning curve if you select this tool. Hootsuite Analytics comes with the platform’s scheduling tool, so this feature is included in the baseline Hootsuite price of $129 per month. Hootsuite is available as a web app and for iOS and Android.
Plann is an all-inclusive Instagram planning and scheduling tool available for both iOS and Android. Plann lets you schedule regular posts, but also lets you manage Stories – something other tools on this list can’t do yet. Its most unique feature is its drag-and-drop feed feature, which allows you to curate a beautiful image grid. Using this functionality, users can upload images and see how they’ll lay out in their feed to optimise the look of their profile. However, as Plann is exclusively for Instagram, if you’re managing multiple social accounts, you’ll have to bounce between a couple of different scheduling apps. Still, this iOS- and Android-friendly app is perfect for users who want to create the most stunning Instagram feed with the least amount of effort. To top it off, it’s also affordable. Single user plans are free, with their most robust plan costing only $12 per month.
If you like the infographic features of Canva, you’re going to love Piktochart. This web-based app was designed exclusively for creating visuals like charts, graphs, and infographics. You can use Piktochart for Instagram posts, but can also leverage this platform to amp up your presentations, flyers, and more. While this app hits infographics out of the park, that’s where its functionality stops; if you’re looking for an all-in-one tool with infographic and photo editing abilities, you might want to consider another tool. Piktochart starts at $12.50 per month with discounts of up to 25% if you pay for an entire year.
For Android users who can’t take advantage of Afterlight 2, you’re in luck. Snapseed is a free professional photo editor developed by Google but also available for iPhone and iPad. Complete with 29 filters and tools, Snapseed lets you personalise filters and save them to be used again later. You can also overlay a caption onto your photos using the 38 different text styles available on the app. While its features are vast, some users report having difficulty navigating to all of them, so if you’re going to download Snapseed, be prepared to spend a little time familiarising yourself with its menus and functionality.
Using Lapse it is a piece of cake and doesn’t require much input from you. You either take an existing video from your gallery or record a new one. You set a few parameters like capture a frame every 25 seconds, the video size, focus mode, ISO, white balance, and color effects. After you choose these parameters, plug in the charger and place your phone on a stand and just let it be for a few hours outside.
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With more than 1 billion monthly users – 500 million of which are on the app every day – Instagram is one of the most popular social media platforms in the world, second only to Facebook when it comes to engagement. And it’s not just consumers who are using the platform to share content; of the top 100 brands around the globe, 90% have an active presence on Instagram. Those brands are using Instagram to post photos and videos, build brand awareness, and sell products and services.
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