Creating a great time lapse video takes a lot of careful planning and requires you to find the perfect location – unless you are using this awesome video editing app. Lapse greatly reduces the time it takes to create a time lapse video by shooting a steady stream of photos and then splices those photos together. Once completed, it renders the video in mere seconds.
One big focus of this list is making sure that all the apps are usable for Android and iOS. Many “best of” lists in this category fail to meet that challenge, and are often only vouching for iOS apps (since Instagram is significantly more popular on that platform). With this list, we’re going to make sure that all of the apps are usable on both platforms, so that nobody is missing out.
HitFilm Express is one of the more professional video editors to make the list. It contains all the features you would expect from a basic editor (splicing, trimming, and audio editing) plus much more. While some users may find HitFilm a little advanced, it’s certainly one of the best all round free video editors out there. The free package includes over 180 special effects.
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InShot is an iOS- and Android-friendly video editor that lets you add music, effects, voice overs, emojis, and text to your videos. You can also play with video speed, merge multiple videos together, and cut, split and trim videos. The app is perfect for editing videos for Instagram posts, IGVT and Stories, as well as videos for other platforms like Facebook, Twitter, and YouTube. The baseline app is free, and in-app purchases are available for users to buy special effects and premium features. However, a few users have experienced technical glitches and frustrations when adding text and other features to their videos, so consider trying the free version before paying for extra features.
VSCO is an iOS and Android photo editing app designed for creatives, by creatives. Its features are similar to the other apps on this list – editing, filtering, frames, and more – but VSCO’s biggest differentiator is its minimal interface. If you’re a junkie for a clean, crisp, easy-to-use app, VSCO might be for you. However, a few users have reported technical glitches with uploading and sharing photos. Luckily, you can try out VSCO free for 7 days, giving you a chance to experience it for yourself. After that, VSCO is $19.99 per year.
Most big Instagrammers use Adobe Lightroom to edit their photos on their computers, but the same application is available on the phone. Adobe Lightroom is an all-inclusive application that allows users to edit anything from basic edits such as “Exposure” and “Contrast” to advanced editing like “Tone Curve”, “Split Toning”, “Dehaze” and “Lens Correction”.
Command is an Instagram dashboard that helps brands better understand their Instagram users and stats so they can post at the right times and about the right topics. Their “Report Card” feature provides personalised recommendations for how to improve your account performance, and the app also finds trending hashtags within your industry so you can incorporate them into content and boost engagement. For people who prefer to access analytics on a desktop, that isn’t an option with Command; the app is limited to iOS only. Command is specifically for Instagram, and its basic features are free. For advanced analytics, users will need to upgrade to a paid account for $10 per month.
Stop motion video can be a fun and engaging way to show off your products or create a flat-lay video, but it is also notoriously time-consuming to produce. LifeLapse uses ghosted image overlay tools so you can line up a series of photos to create a perfect sense of motion. Once you’ve added and adjusted your photos, the app stitches them into a video, with the option to add royalty-free music.
DaVinci Resolve is arguably the most advanced video editor on the list. While it has many professional video features, its interfaces remain intuitive. Alongside video slicing and trimming you can master audio and correct color. You can also use it to add 2D and 3D titles to your video. If you just want to trim and upload your videos, the rich feature set of DaVinci Resolve may be too extensive. However, if your video project is a little more advanced, the free version of this software is hard to beat.
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Finding the best free video editing software should be a core part of any ecommerce entrepreneur’s video success. Stunning video content can really help boost conversions and ROI for your online store. Whether its Instagram stories, Facebook ads, or YouTube product testimonials, using the best video editing software out there will make your brand look slick and professional.
Game-changing video giant GoPro has a video editing tool they created specifically for users to edit GoPro-style videos. The tool helps you amp up your video’s energy by syncing it to music with just a few clicks. The app also adds graphs and gauges to your videos to display height and speed as an overlay graphic. If your brand is high intensity and your videos often feature stunts, this app is perfect for you. However, since Quik was created specifically for GoPro use cases, its editing options are pretty basic. Still, they’re easy to apply and free, making this app a win in our book. Quik is available for iOS and Android, and as a desktop application.
This analytics app has all its bases covered. Its robust insights include audience demographics, reporting, macro-level statistics about the performance of an entire account, and micro-level information about each individual post. And for $29 per month, it’s also one of the more affordable analytics tools out there. We also love that it integrates with Facebook – who doesn’t love two tools for the price of one?
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