When Instagram launched its video sharing feature, users posted more than 5 million videos in just 24 hours. Since then, 41% of marketers have used video on Instagram, and of those marketers, 78% found it to be an effective strategy. Whether you’re using video in posts or Stories, video is a powerful media you should be leveraging to boost your Instagram ROI. Here are a few tools you can use to do just that.
Buffer is a free social media scheduling app that integrates with Instagram and a number of other popular social platforms. This app lets you automatically post single images, and sends reminders so you can manually post videos and multiple image-posts. As an added bonus, the app automatically identifies which of your posts perform well so you can optimise your feed. The biggest downside to Buffer is its price point. While it’s free for individuals, the app costs up to $399 per month for large brands who want to manage several accounts and users. Buffer is available as a web, iOS and Android app.
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VivaVideo is one of the most popular free editing products around and allows you to make professional-style video stories within moments. There are hundreds of special effects including filters and stickers available, with the app having been used by more than 200 million people around the world. New features are constantly being added to the software to enhance the editing experience further and optimize performance.
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This is one of the best Instagram apps out there for video editing, mainly because it’s so comprehensive. You can trim, cut, split, merge, and crop video clips; adjust settings like brightness and saturation; add music; adjust video speed; flip and rotate; and add text and stickers. If you regularly edit videos on your phone, this is a great option with plenty of features.
Iconosquare is an Instagram (and Facebook) analytics web app that lets users measure impressions, track follower demographics (location, language, and more), and learn about when their audience is online to boost visibility. It also tracks all the basics – comments, views, likes, etc. – to give a baseline for how each individual post performs. While its analytics capabilities are robust, it doesn’t integrate with Twitter, LinkedIn, Google+ or other popular platforms. Iconosquare starts at $29 per month, but large agencies managing multiple client accounts should contact Iconosquare’s sales team for a custom quote.
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