Instagrammers “like” more than 4.2 billion posts each and every day, but you wouldn’t know it were it not for the power of analytics. If you’re only focused on taking beautiful photos and videos and not watching how they perform, you’re missing out on a huge opportunity to optimise your Instagram’s performance. Consider adding one of these 3 analytics apps to your Instagram suite to track and improve your success over time.
With more than 1 billion monthly users – 500 million of which are on the app every day – Instagram is one of the most popular social media platforms in the world, second only to Facebook when it comes to engagement. And it’s not just consumers who are using the platform to share content; of the top 100 brands around the globe, 90% have an active presence on Instagram. Those brands are using Instagram to post photos and videos, build brand awareness, and sell products and services.
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Another free Instagram-owned app, Hyperlapse is a simple app that lets you record time lapse videos and play with your video speed. The app features built in stabilisation, so when you shoot a video while jumping, running or riding in a car, the app will automatically smooth out your video in a way that was previously only possible with a tripod. Like some of the others on this list, Hyperlapse’s functionality is minimal, but it’s so great at these few features, it deserves a spot on our list. The major downside is that right now, Hyperlapse is only available on iOS.
HitFilm Express is one of the more professional video editors to make the list. It contains all the features you would expect from a basic editor (splicing, trimming, and audio editing) plus much more. While some users may find HitFilm a little advanced, it’s certainly one of the best all round free video editors out there. The free package includes over 180 special effects.
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Anchor Video Maker, available on iOS and Android, is great for making audio content much more engaging. Don’t let those audio files go to waste: awesome videos can also start life as soundbites. This app automatically transcribes your audio files or podcasts into Instagram friendly videos. Check out this article, for a demo, tutorial, and download links.
Later is a scheduling platform created specifically for Instagram that comes with a whole suite of extra features. Not only can you schedule posts, but you can collect user-generated content, track hashtags, create shoppable posts, and analyse your performance. The app is also an official Instagram partner and uses their API to import photos, making it a highly secure option for companies concerned with the security of their social accounts. However, Later is not an automated tool; since it’s a web-based app (and because Instagram only allows users to post via the mobile app), later sends you a notification when it’s time to post, at which point users have to take the post live themselves. It’s an extra step that might be worth it to take advantage of the rest of their features. Later is free for individuals, but can cost up to $49 per month for large companies.
Freemake is a free video converter that can modify and convert videos, extract audio from video clips, and embed videos to websites. Simple and fast, Freemake can be used to convert video clips to be played on various mobile devices and gadgets. The software can convert videos between more than 500 video file formats and supports multiple audio and image file formats for creating slideshows and video clips.
VivaVideo is one of the most popular free editing products around and allows you to make professional-style video stories within moments. There are hundreds of special effects including filters and stickers available, with the app having been used by more than 200 million people around the world. New features are constantly being added to the software to enhance the editing experience further and optimize performance.
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