This analytics app has all its bases covered. Its robust insights include audience demographics, reporting, macro-level statistics about the performance of an entire account, and micro-level information about each individual post. And for $29 per month, it’s also one of the more affordable analytics tools out there. We also love that it integrates with Facebook – who doesn’t love two tools for the price of one?
Instagrammers “like” more than 4.2 billion posts each and every day, but you wouldn’t know it were it not for the power of analytics. If you’re only focused on taking beautiful photos and videos and not watching how they perform, you’re missing out on a huge opportunity to optimise your Instagram’s performance. Consider adding one of these 3 analytics apps to your Instagram suite to track and improve your success over time.
Canva is a social media image powerhouse that lets you create custom images for most major social platforms. For the most part, Canva is your average photo editing tool, but the app’s most unique quality is its beautiful graphs. For brands who want to create infographic-style graphics for social media posts, you can leverage Canva’s extensive and beautiful collection of flow charts, diagrams, maps, and more. The app also comes with a collection of stock photos you can use as a foundation for your Instagram posts. Canva has been available on iOS and web for a while, and just recently launched an Android version of the app. It’s free to access Canva’s basic features, but its major drawback is its price for bonus features. To collaborate with coworkers, upload custom fonts, and access other business-class features, Canva will cost $12.95 per month per team member.
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Biteable’s simple interface helps you get to work right away even if you have little or no video editing experience. There’s no need to download or install anything on to your computer and it is free to use, though you can pay to remove the small watermarks from your videos. There are many templates available, and a wealth of stock footage on offer if you need it.
Good old iMovie comes baked into Mac OS. Like most native Mac apps, this video editor is very intuitive to use. It features a drag and drop interface. Mac users can use iMovie as a playground for learning the basics of video editing. Once you are up to speed, you may find that alternative video editing software in this list may better suit your needs.
With KineMaster, you can enjoy precise cutting and trimming, add multi-track audio to your work, create 3D transitions and produce multiple layers of video, images and text. The software is ideal for new editors as well as professionals and offers an incredible level of control when editing on a mobile device. KineMaster has apparently been used by a range of well-known film producers, journalists and YouTube content creators. It’s easy to share your work on social media when you have completed it.
If you like the infographic features of Canva, you’re going to love Piktochart. This web-based app was designed exclusively for creating visuals like charts, graphs, and infographics. You can use Piktochart for Instagram posts, but can also leverage this platform to amp up your presentations, flyers, and more. While this app hits infographics out of the park, that’s where its functionality stops; if you’re looking for an all-in-one tool with infographic and photo editing abilities, you might want to consider another tool. Piktochart starts at $12.50 per month with discounts of up to 25% if you pay for an entire year.
Iconosquare is an Instagram (and Facebook) analytics web app that lets users measure impressions, track follower demographics (location, language, and more), and learn about when their audience is online to boost visibility. It also tracks all the basics – comments, views, likes, etc. – to give a baseline for how each individual post performs. While its analytics capabilities are robust, it doesn’t integrate with Twitter, LinkedIn, Google+ or other popular platforms. Iconosquare starts at $29 per month, but large agencies managing multiple client accounts should contact Iconosquare’s sales team for a custom quote.
Game-changing video giant GoPro has a video editing tool they created specifically for users to edit GoPro-style videos. The tool helps you amp up your video’s energy by syncing it to music with just a few clicks. The app also adds graphs and gauges to your videos to display height and speed as an overlay graphic. If your brand is high intensity and your videos often feature stunts, this app is perfect for you. However, since Quik was created specifically for GoPro use cases, its editing options are pretty basic. Still, they’re easy to apply and free, making this app a win in our book. Quik is available for iOS and Android, and as a desktop application.
Developed by Google, this precision photo-editing Instagram app works on both JPG and RAW files, making it a powerful tool for professional photographers. Beyond filtering your photos, you can perform serious photo-editing tasks like removing elements (or even people) from the photo, adjusting the geometry of buildings, and using curves to control the brightness of your image.
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Buffer is a free social media scheduling app that integrates with Instagram and a number of other popular social platforms. This app lets you automatically post single images, and sends reminders so you can manually post videos and multiple image-posts. As an added bonus, the app automatically identifies which of your posts perform well so you can optimise your feed. The biggest downside to Buffer is its price point. While it’s free for individuals, the app costs up to $399 per month for large brands who want to manage several accounts and users. Buffer is available as a web, iOS and Android app.
EASIEST Video Editing Software/Video Editor